{"id":321,"date":"2026-10-26T12:00:00","date_gmt":"2026-10-26T12:00:00","guid":{"rendered":"https:\/\/elachem.vitaminedevs.it\/news\/we-are-elachem-people-we-smile-often-we-mean-business\/"},"modified":"2026-10-26T17:13:16","modified_gmt":"2026-10-26T17:13:16","slug":"we-are-elachem-people-we-smile-often-we-mean-business","status":"publish","type":"news","link":"https:\/\/elachem.vitaminedevs.it\/en\/news\/we-are-elachem-people-we-smile-often-we-mean-business\/","title":{"rendered":"WE ARE ELACHEM PEOPLE. We smile often, we mean Business."},"content":{"rendered":"<p><strong><em>Elachem launches a new social media campaign celebrating the people behind its chemistry.<\/em><\/strong><\/p>\n<p><strong><em>Smile often, we mean Business<\/em><\/strong><em>.<\/em> This is the spirit behind <strong>WE ARE ELACHEM PEOPLE<\/strong>, Elachem&rsquo;s <strong>new social media campaign<\/strong>, offering an authentic and unexpected look at the people who make the company what it is.<\/p>\n<p>Because chemistry is not just about formulas, technologies and products. It is also about curiosity, relationships, ideas and the people who bring them to life every day.<\/p>\n<p>Through a series of posts featuring colleagues from different departments, the campaign puts personalities, professional expertise and everyday moments in the spotlight, with a touch of self-irony. The goal? To show the human side of Elachem, beyond the lab and the production plant, and share the values that shape its identity.<\/p>\n<p><strong>People. Curiosity. Authenticity.<\/strong> Three key ingredients that define the campaign and reflect Elachem&rsquo;s way of doing business: taking what we do seriously, without taking ourselves too seriously.<\/p>\n<p>The campaign also introduces the people and culture behind <strong>Elachem&rsquo;s new B2B website<\/strong>, where visitors can discover the company&rsquo;s products, applications and expertise.<\/p>\n<p>Curious to meet us? Explore our new website and discover the people, know-how and chemistry behind Elachem.<\/p>\n<p><strong>WE ARE ELACHEM PEOPLE. Smile often, we mean Business.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elachem launches a new social media campaign celebrating the people behind its chemistry. Smile often, we mean Business. This is the spirit behind WE ARE ELACHEM PEOPLE, Elachem&rsquo;s new social media campaign, offering an authentic and unexpected look at the people who make the company what it is. Because chemistry is not just about formulas, [&hellip;]<\/p>\n","protected":false},"featured_media":796,"template":"","tipo_news":[23],"class_list":["post-321","news","type-news","status-publish","has-post-thumbnail","hentry","tipo_news-news"],"acf":{"layout_hero":"scuro","data_evento":null,"data_evento_fine":null,"luogo_evento":"","link_esterno":""},"_links":{"self":[{"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/news\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":3,"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/news\/321\/revisions"}],"predecessor-version":[{"id":807,"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/news\/321\/revisions\/807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/media\/796"}],"wp:attachment":[{"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"tipo_news","embeddable":true,"href":"https:\/\/elachem.vitaminedevs.it\/en\/wp-json\/wp\/v2\/tipo_news?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}